THE NEW WORLD OF ADAMS AND IPADS

Wednesday, February 24, 2010
As the world became sure of the rumours that Apple would launch its “much talked- about-tablet” the iPad by January end, NASDAQ went into a tizzy. Apple’s share prices soared. The world was bursting with excitement of what would Steve Jobs do this time! Gawker Media even went to the extent of publicly offering up to $1,00,000 in cash for photos of the Apple tablet a week before the actual launch. Yes, Jobs knows his job very well. He knows how to excite the world and how to very intelligently market his inventions. Moses knew the power of the “tablet” when years ago he descended on Earth with the 10 commandments engraved on it. Steve Jobs did much the same when he demonstrated how the world would change its ways after the iPad!

IPAD GIVES COMPETITION A RUN FOR ITS MONEY
Amazon’s e-reader ‘Kindle’ is definitely going to feel the heat for the iPad. Apart from being a beautiful device, the iPad is much cooler and more fun. It’s colorful, sleek and will come with zillions of applications for the user to download. Priced almost at par with the Kindle, the iPad would definitely be giving sleepless nights to Jeff Bezos (founder of Amazon.com & Kindle). The tablet is going to be the new form of browsing the web.

The iPad, with its new technology, makes browsing super fast, easy and most importantly an absolute delight. We might soon be saying goodbye to our laptops and desktops! The iPad brings along with it the “Tablet Age” and soon we could see a lot of people reaching out for a ‘Tablet’ to do a lot of things!

ADAM GIVES IPAD A RUN FOR ITS MONEY.
Yes, the iPad is changing the rules of the game yet again. However, there is someone who might give it sleepless nights too. It’s none other than our very own ex-student from IIPM, Sachin Ralhan, and his friends who have designed the Indian tablet PC, ‘ADAM’! It would be released in July in America and many feel it’s better than the iPad. It has everything that the iPad doesn’t have. It is slimmer than the iPad, it’s cheaper, it’s got a longer battery life, can run a 1080p HD video (which the iPad cannot), and uses NVIDIA’s new Tegra2 chipset (making its hardware sturdier than iPad’s), has USB ports and runs Flash, both of which the iPad cannot! Three cheers to Sachin, to IIPM and India! I’m surely waiting for the ‘Adam’! All the eves, the envious, the curious and various others, let’s together root for Adam!

TABLETS GIVE BUSINESSES A CHANCE TO RUN FOR THEIR MONE
Tablets are a new way of sharing content with the consumers. And you might have heard how they are going to save the newspaper business, the music companies, magazines and movie studios, television producers and just about everybody! I wonder how much they will save, but they sure will change the rules of many businesses and give them a new dimension to explore. Of course, the possibilities are endless. The iPad and its rich interface will make gaming more thrilling. A magazine will be brought to life with moving pictures, videos, graphics being embedded along with the text!

Condé Nast started working on its digital version for tablets of Wired magazine even before the iPad was launched. It’s a new format and publishers who will reinvent will stay in business. Dwindling advertising revenues could rise again with a whole world of possibilities emerging thanks to ‘tablets’. Digital magazines can have digital ads, which are more interactive than plain print ads.

The iPad, the Adam, are “media viewing machines” and very powerful ones too! Check out the Sports Illustrated – Tablet Demo 1.5 on YouTube to see how reading will never be the same again. An art book now could have videos of the museum; a cookery book on the tablet could show the chef giving his tips. The creative possibilities for publishers are endless.

Travis Boatman of the gaming company EA says that playing games like Scrabble and other board games on the iPad would be a delight. Disney’s CEO, Bob Iger says Digi-books for children would come to life on the iPad. The Guardian, which can be downloaded on your iPhone for £2.39, claims it was downloaded 70,000 times in a month. The iPad, like the iPhone, too could open interesting revenue streams for newspapers and advertisers. The tablet gives advertisers a scope to be more creative. When people thought Billboards were dead, David Ogilvy proved the world wrong. He put up a billboard with a girl in a bikini and a tag line, “She takes off her top next week.” She did and people gawked. “She takes off her bottom next,” he wrote in the second week. The world waited and yes, she kept her promise and people agreed – creativity and not billboards were dead. Ogilvy showed how a creative idea always works. Kenzo pinned poppies on its billboards, which you could simply unpin and take home – a unique way of giving samples. Internet advertising has not been so effective; the iPad and a large dose of creativity could change this. Not surprising, many are calling it a “1.5 pound sack of potential.” One needs to ‘reinvent’ and ‘reimagine’ constantly; and for many businesses, iPad provides that rich canvas to showcase all their creativity.

It’s the game of ‘applications’. In spite of free content being made available, nearly 75 million iPhone and iTouch users download a paid application every month. The Apple store boasts of two billion applications. Even though most are free, the remainder generated sales of $200 million in a month. Not bad for a side business. Adam realizes this is going to be a war of applications – so it’s planning to announce a prize of $1m for developers of applications.

Go Adam...go and make us proud! Be it the Adam, iPad or any other tablet, this is for sure, every developer is now thinking of tablets, just the way the iPhone changed the business of mobiles. Would it be smarter than the smartphones? Would it be lapped up faster than laptops by the market? For those answers, we need to wait till March. However one thing’s sure – the tablet’s sure made technology more interesting and fun!

The future is going to be all about iPads and Adams!